1Jun/100

Helpful Print and Marketing Ideas for Stationery


Let's face it, stationery printing is not the most exciting product to print for your business. However, it is often overlooked and it shouldn’t be because it is really important. It helps build your brand and reflect your company's professionalism and validity in business correspondence. Outlined below are some of the features we offer for letterhead and envelope printing as well as some marketing suggestions to help you get the most out of your new stationery.

Stationery Printing

Your letterhead and envelope need to be consistent with your company's image - logo, colors, website, newsletter, invoices, and other printed materials. This ultimately represents who you are as a brand.

While working with us to print your letterhead and envelope, you will have the freedom of full color, printed all the way to the edge of the paper. Printing to the edge is one of the fundamental differences between professional printing and printing stationery from your own desktop printer, where you are restricted by unprintable (white) margins which can appear unprofessional.

When you shop with us, you can choose from two different premium paper options - 70lb bright white or 70lb white linen. Although the linen is the same weight and color, it has a subtle crosshatch texture. Both are quality papers that add to the professional quality of the print. The bright white is a good universal option, while the linen is a bit more formal.

No matter your usage, we have flexible quantity options starting at as little as 250. However, keep in mind that the more you buy at once, the more you save. So it makes sense to stock up with at least a one-year supply! And don't forget second sheets if your correspondence tends to run long.

And if you need it fast, we have you covered, shipping in 2-4 business days.

Stationery Marketing Ideas

Now for some great ideas to get the best use out of your new purchase.

In today's fast pace digital world, we tend to overlook the benefit of a hand written thank you letter because email is just so much easier. But this in itself is the reason why it makes such a memorable impression to receive a handwritten "thank you for your business" letter. This can help solidify the relationship with your customer and lead to more referrals.

And for that important project you’re trying to land, consider using your stationery to send a three-step follow-up to your prospect. Statistics prove that building your sales pitch up over three consecutive steps is much more effective than a single contact.

Don't forget the sales letter. Use your stationery to to create a sales letter and include it when anyone requests information about your products or services.

Hopefully this sheds some light on why you should decide to purchase stationery for your business.
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8Dec/090

Logo Design: 5 Essential Logo Design Tips

Author: Mark Bellinger

So, you need a powerful logo for your website business? A powerful & effective logo is essential for inspiring trust, recognition and admiration for a company or product.

Before starting on the logo design itself, it would be helpful to understand what a logo actually is, what it represents and what it is supposed to achieve.

Not only does a company's logo reflect its commercial brand, image & identity through the use of a particular shape, fonts, color, and images, it should also inspire trust, recognition and admiration for a company or product.

For a logo to be effective, the following 5 logo design tips need to be noted when designing your logo.

5 Essential Properties for an Effective Logo Design

  1. A logo must be describable - it should be simple enough to be describable
  2. A logo must be memorable - following from point 1 above if it can be described easily enough it will be easy to remember
  3. A logo must be effective without color - color may enhance the overall effect of your logo but it should be effective in black & white and color should be left until the end of the process - if it doesn't work without color then no amount of color will rescue it
  4. A logo must be scalable - should be just as effective even when just a few centimeters in size. For instance imagine your logo on a pen or something equally as small - will it still look as effective?
  5. Digitizing the logo - once the first 4 points are all present in your logo you will need to ensure that the logo's effectiveness is not lost in the transformation process.This step of digitizing your logo is no less important than any of the previous elements in the creation of an effective & powerful logo.

In conclusion, remember that your company's logo is one of the the keys to its success and the starting point for branding of any kind, so if you can put one together that stands out, and creates an original memorable icon for your business' website you will not only be projecting the correct image but also skyrocketing its profile.

Article Source: ArticlesBase.com - Logo Design - 5 Essential Logo Design Tips

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