Improve Sales Using Postcard Printing

Author: Neil Carlo Arriola

Your business could be getting more customers and making more money through proper branding and by communicating with the right target market. At the current rate our economy is in right now, companies cannot afford to waste valuable resources with broadcast media. It is hence, more practical and effective to use a well targeted means of reaching your audience through direct marketing. Postcard printing and postcard mailers are good examples of effective direct marketing tools you can use to improve branding, awareness and communications with your specific target market. Postcard printing is much more targeted because of the utilization of a mailing list with selected recipients most likely to react favorably to your efforts.

Consider the following factors before deciding on a postcard printing project.

1. Postcard Design

The design of your postcard printing project will help build the rapport you need for your branding and sales efforts. A well designed postcard mailer can bridge the gap and convince a customer to switch to your brand and improve sales.

You can try to create your own postcard design, if you have the tools and skills to make them. Otherwise it is best to let the experts deal with designing the right postcard for your campaign.

2. Postcard Printing Quality

Postcard printing quality plays a big role in improving sales. Make sure to get a reliable postcard printing company to produce your postcard mailers as it represents your company. Any postcard printing defects will be regarded as a weakness for your company and blemish its credibility.

Choose a postcard printing company that has extensive experience, uses quality equipment and understands the importance of upholding standards of excellence.

3. Postcard Mailing List

A well defined mailing list can create hot leads that need little or no convincing at all to try your products and build brand preference. The careful selection of a fine tuned mailing list for your postcard printing project has to work hand-in-hand with the design and message of your postcards.

By attending to the details in your postcard design, postcard printing quality and postcard mailing list, your business will improve sales and attain market leadership. Consistent marketing efforts will have to be implemented to maintain your brand status. Improving sales is very possible with postcard printing.

Article Source: ArticlesBase.com - Improve Sales Using Postcard Printing

Postcard Printing: 5 Ideas to Remember Before you Print

Author: Joel Owens

Color Postcard Printing is among the many wondrous services and print products you can get for yourself. There’s nothing like a colorful print to do wonders for your projects, functions and a dozen other activities you had planned for.

Color postcard printing, while it may not be the hardest of all tasks, still can take a fair amount of time your time and effort. From the moment you design your postcards to the time you would be actually ready to print, you would still have to study your options and decide wisely – on the what’s and the how’s of color postcard printing.

With color postcard printing, you would want to produce nothing else but colorful, rich and vibrant postcards. Four color process printing is the service provided by printing companies to give you such prints.

5 Color Postcard Printing Pointers

In order for you, however, to successfully accomplish such colorful postcard prints, here are some ideas you should know to understand certain processes and some ideas that would clearly help you out to.

1. Always make sure that you do your postcard design in CMYK mode. Printing companies do not accept files that are done in RGB and would most likely hesitate to convert your file from RGB to CMYK.

2. Make sure too that when you design your cards, you also include enough margin. This is the amount of space you leave between the edge of your card and your important images and information. You should however, stretch the background image/color all the way to the edges. This not only allows space for the cutting process, but also makes the design look more professional.

3. Images should be set at 300dpi or dots per inch. The high-resolution makes it sharper when printed out.

4. When choosing a printing company, choose one that offers 14pt. card stock. The 14pt. card stock is an ideal and high-grade card stock which you can and should use for your postcard.

However, choosing this card stock need not necessarily mean that you are choosing something that is much more expensive. There are quality printing companies out there who offer this card stock when others are merely offering a 12pt. card stock, all at the same price.

5. Remember that choosing a finish, more importantly, the right finish for your postcard is important. UV coated postcards does not allow you to write on them and the back side of the postcard may be coated with UV as well. Aqueous gives your postcard a soft shine while Matte gives it a flat finish.

Whatever your design may be, printing companies can readily prepare and print your colorful postcards in a matter of days. You can have postcards with 2 day’s rush service turnaround time. As for regular turnaround times, you can have a choice between a 4-day turnaround time and 6-day turnaround time.

Turnaround time, as it should be noted, is the production time. This means, it’ll take the printers 2, 4 or 6 days to produce your colorful postcards. This time does not include shipping time. It does not also take effect during weekends and holidays.

Turnaround times too only take effect when you have received and approved a proof that came from your color postcard printing company and when you have paid the job order in full. These are the standard operating procedures. Then again, there are printing companies who have different requirements and may have a different set of terms and conditions.

Article Source: ArticlesBase.com - Color Postcard Printing: 5 Ideas to Remember Before you Print

Business Card Printing: Common Mistakes People Make

Author: Kaitlyn Miller

Making a mistake in business cards printing is something you should really avoid. Business cards are an important part of your image, and your company’s as well. If you give away your custom business cards with an error, this can have some serious consequences to you and your opportunities to do business. So it always pays to give your business cards printing the attention it deserves. To help you in this endeavor, we have collected the few common mistakes people make in printing their custom business card. It is good to learn from other people’s business card printing mistakes.

Using a business card template
One common mistake people make when they produce their business card is to use a business card template when making the design. Business card templates, are of course easy to use and lets you create business cards quickly. This is all, well and good, but the mark of the true professional is to have their own custom business card design. It conveys the right message of attention to detail and professionalism. Using business card templates are a mark of an amateur. So don’t use templates so that you won’t look like one. Besides, business card templates are boring anyway.

Using the wrong kind of font and font size
People can get carried away a bit with their fonts. They think the more intricate the text design, the more beautiful a business card is. Wake up, this is wrong. This is not a school art project. The font for a business card should be clearly readable and at the right size. A common business card mistake is to use a too intricate script or handwriting font. They may look nice, but people want to know your name not your signature. Also, some people use fonts that are too small. Of course small fonts are no problems for the younger professionals out there. However, I have seen many a “veteran” businessman squinting at a new colleague’s call card. Make your business card friendly and have the font size at a standard value where all people from different age groups can read your name unaided.

Mismanagement of color choices
Colors are nice, but they should be used with taste. The worst possible business card mistakes are with color business cards with bad or wild color combinations. That lime green business card with violent pink lettering won’t be too welcome unless the circumstances are special. Always match your colors so that they are complimentary. Do not be “too loud” and pick garish bright colors that basically slice at the eye. I have seen a lot of color business cards fail because the color they picked seemed o informal for an investor’s taste.

Incorrect or “corrected” custom business cards
Have you ever finished your business card printing only to discover a major flaw that has been duplicated in all the copies? The worst mistake you can do here is to manually slash the offending mistake and write the correct information by hand. Do not do this. This is mark of being unprofessional. A true businessman would always proof read his/her custom business card before giving the go ahead for printing.

Printing your business card at home
Well, sometimes you really can’t blame anyone from cutting corners and saving money on business card printing. However, printing your business cards at home is a major “no no.” Those “homemade” business cards are always easy to tell by their amateurish look. Looking like a novice is hardly the image you should foster. “Newbies” may get a chance since they are a new and fresh business contact, but some people might look at an amateur business card as a sign of weakness and exploit it. So if you can, please avoid making your business card at home unless you have the skills to do so.

Great! Those are the common mistakes people make when making their business cards. Always try to avoid these when you create your own custom business card. Ask you business card printing company for more help when you start the custom business card printing process.

Article Source: ArticlesBase.com - Common Mistakes People Make in Business Card Printing

Offset Printing: Finding Ways to Cheaper Prints

Author: Maricar Cadavicio

When you want to get beautiful color prints without breaking your budget, you should consider offset printing. It used to be that offset printing requires large volume for minimum orders, but with the developments in printing, minimum orders have gone down. Now, you can order as little as 100 pieces for posters, and a few hundreds for other smaller items.

You can print out full-colored flyers for a single event or for a seasonal promo, without worrying about having truckloads of them in your basement later on. More importantly, you can print larger format materials than your standard 8.5 x11 legal paper. 

Digital Offset Printing vs. Inkjet Printing

Offset does not limit it self. There are other materials such as paper labels, matte and high gloss paper to name a few other available stocks. 

You can now put your trusty inkjet printers to rest and let the big boys come to the rescue. Photo quality inkjets are made for small prints and business documents, and have more expensive ink (not to mention paper). Colored copiers on the other hand have poorer print quality than the rich photographic prints of commercial printers. 

Commercial digital printers, on the other hand, come at par with offset when it comes to print quality and longevity. And like the inkjet printers at home, it has carved out a name in printing for short order prints. But even though it is as effective as offset prints, digital prints are still quite expensive to afford one your bulk printing needs.

Unlike offset prints where the cost goes down dramatically, the change in cost for inkjet printing only goes down marginally. When the printing volume goes to more than a few dozens, it will be cheaper to print a hundred offset than to have the exact amount printed digitally. 

Printing Cheaply with Offset

1. Commercial printing companies use offset to print volumes of prints. These are favored for being efficient and cost-effective. At the same time, it turns out consistent, well-defined prints that makes every print produced count. 

2. A wide range of print products can be purchased in offset. From business cards to greeting cards, multi-page documents such as newsletters, booklets or catalogs and calendars, to small stickers. 

3. Different print jobs are laid out together in a single sheet also known as a gang-run. When you run different print jobs as a single plate, on a single sheet, the cost of plating and set-up is distributed over a number of jobs, making printing cost-effective. 

4. You can have a number of sizes for your offset prints. Aside from the standard and common sizes available for certain products, you can produce prints in your own desired size with no problem. There are even printing companies out in the market who would allow you to print as large as 12” x 18” without undergoing custom printing. 

The developments in digital technology have rubbed off on offset printing, and are passed down to the users. This means you can afford to have your marketing materials printed professionally and cheaply at the same time. Added to this, you can enjoy them soon enough for offset prints also possess short turnaround time.

Article Source: ArticlesBase.com - Offset Printing: Finding Ways to Cheaper Prints